Thursday, October 14, 2010

Translation – a Valued Service

The role communication plays in a business environment cannot be denied. An organization needs to attain expertise in this area. Whether it is B2B communication or B2C communication, organizations need to give proper attention to it. In a multinational organization, an additional job needs to be fulfilled. Apart from script writing for oral and written communication, translation is an important role that needs to be performed with expertise.

In an international scenario, English translation is a common need worldwide. For a multinational corporation, it is highly important that a message is circulated across nations without any error in translation. This makes script translation a valued service. It is the need of this service that companies hire a Translation Agency. Many companies have gone on to hire in-house translators, but the role of professional agencies is still highly valued.

For an ad film or a corporate video production, a company hires a professional agency to take care of all stages of production. At the agency, the entire creative team works together to give shape to the concept. Till the final product is out for release, it is recorded, edited and re-recorded at the Recording Studio. Skilled professionals in translation and voice recording receive plenty of opportunities to showcase their talent and expertise in the field of advertising and marketing communications.

Budding professionals can hope to make it big in their specialized areas. While there is scope in radio and television for voice-over artistes, translators can exhibit their skills in short script translation for radio, translation of manuals and brochures, and book translation.

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